MSc

MSc Arabic Digital Marketing

ماجستير التسويق الرقمي. 6 assessed courses, 1,800 notional hours, tuition-free.

Online & New Capital Campus

4 Semesters (2 Years)180 creditsEnglish

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Overview

ماجستير التسويق الرقمي. MSc Arabic Digital Marketing at Imperial University in Cairo: 6 assessed courses, 180 credits and 1,800 notional learning hours, at 10 hours per credit. The hours on each course add up to that total. The award is fully online. There is no campus to attend. MSc Arabic Digital Marketing is taught as one award, not a list of unrelated modules. The published length is 4 Semesters (2 Years), and the credit total is 180. Students move from Audience and offer through Audience and offer; Channel plan; Message and creative; Measurement; Campaign file; Capstone: marketing file, and finish on Capstone: marketing file. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Produce a professional file in Arabic Digital Marketing Choose a method and write what the evidence cannot support Keep a record a third party can review Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.

Each credit is 10 notional learning hours. The courses add up to 180 credits and 1,800 hours.

Who This Programme Is For

People already working around Arabic Digital Marketing
Career-changers who can study without leaving their city
Teams who need a file they can review, not a slogan

Faculty spotlight

Imperial University in Cairo supervises the courses and the final assessed file. Supervision is assigned from the school that owns the award.

How you can study

Digital only

Study online

100% tuition-free online

Online tuition is completely free. Study from anywhere in Egypt, the Arab region, and worldwide with full digital flexibility.

✦ Tuition: £0 / $0
✦ Examinations are free. There is no exam fee.
✦ Learn from anywhere · Live online seminars

Apply online →

What You Will Learn

Produce a professional file in Arabic Digital Marketing
Choose a method and write what the evidence cannot support
Keep a record a third party can review
State the limit of the award
Submit the final project inside the published hours

Curriculum

Stage 1 — 900 hours

Code	Course	Credits · hours
S50JJ01	Audience and offer Audience and offer (S50JJ01) is a 30-credit course on MSc Arabic Digital Marketing, with 300 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Audience and offer as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. S50JJ01-M1 · Audience, offer, and the evidence for both — Audience and offer S50JJ01-M2 · Channel choice and what the channel cannot do — Audience and offer S50JJ01-M3 · Message, proof, and a measure of response — Audience and offer S50JJ01-M4 · Ethics of persuasion and claims that must not be made — Audience and offer S50JJ01-M5 · A campaign or content decision with a budget line — Audience and offer S50JJ01-M6 · A recommendation a client could act on — Audience and offer	30 · 300 h
S5AJ502	Channel plan Channel plan (S5AJ502) is a 30-credit course on MSc Arabic Digital Marketing, with 300 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Channel plan as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. S5AJ502-M1 · Audience, offer, and the evidence for both — Channel plan S5AJ502-M2 · Channel choice and what the channel cannot do — Channel plan S5AJ502-M3 · Message, proof, and a measure of response — Channel plan S5AJ502-M4 · Ethics of persuasion and claims that must not be made — Channel plan S5AJ502-M5 · A campaign or content decision with a budget line — Channel plan S5AJ502-M6 · A recommendation a client could act on — Channel plan	30 · 300 h
S5KIQ03	Message and creative Message and creative (S5KIQ03) is a 30-credit course on MSc Arabic Digital Marketing, with 300 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Message and creative as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. S5KIQ03-M1 · Audience, offer, and the evidence for both — Message and creative S5KIQ03-M2 · Channel choice and what the channel cannot do — Message and creative S5KIQ03-M3 · Message, proof, and a measure of response — Message and creative S5KIQ03-M4 · Ethics of persuasion and claims that must not be made — Message and creative S5KIQ03-M5 · A campaign or content decision with a budget line — Message and creative S5KIQ03-M6 · A recommendation a client could act on — Message and creative	30 · 300 h

Code

Course

Credits · hours

S50JJ01

Audience and offer

Audience and offer (S50JJ01) is a 30-credit course on MSc Arabic Digital Marketing, with 300 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Audience and offer as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

S50JJ01-M1 · Audience, offer, and the evidence for both — Audience and offer
S50JJ01-M2 · Channel choice and what the channel cannot do — Audience and offer
S50JJ01-M3 · Message, proof, and a measure of response — Audience and offer
S50JJ01-M4 · Ethics of persuasion and claims that must not be made — Audience and offer
S50JJ01-M5 · A campaign or content decision with a budget line — Audience and offer
S50JJ01-M6 · A recommendation a client could act on — Audience and offer

30 · 300 h

S5AJ502

Channel plan

Channel plan (S5AJ502) is a 30-credit course on MSc Arabic Digital Marketing, with 300 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Channel plan as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

S5AJ502-M1 · Audience, offer, and the evidence for both — Channel plan
S5AJ502-M2 · Channel choice and what the channel cannot do — Channel plan
S5AJ502-M3 · Message, proof, and a measure of response — Channel plan
S5AJ502-M4 · Ethics of persuasion and claims that must not be made — Channel plan
S5AJ502-M5 · A campaign or content decision with a budget line — Channel plan
S5AJ502-M6 · A recommendation a client could act on — Channel plan

30 · 300 h

S5KIQ03

Message and creative

Message and creative (S5KIQ03) is a 30-credit course on MSc Arabic Digital Marketing, with 300 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Message and creative as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

S5KIQ03-M1 · Audience, offer, and the evidence for both — Message and creative
S5KIQ03-M2 · Channel choice and what the channel cannot do — Message and creative
S5KIQ03-M3 · Message, proof, and a measure of response — Message and creative
S5KIQ03-M4 · Ethics of persuasion and claims that must not be made — Message and creative
S5KIQ03-M5 · A campaign or content decision with a budget line — Message and creative
S5KIQ03-M6 · A recommendation a client could act on — Message and creative

30 · 300 h

Stage 2 — 900 hours

Code	Course	Credits · hours
S3MLJ04	Measurement Measurement (S3MLJ04) is a 30-credit course on MSc Arabic Digital Marketing, with 300 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Measurement as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. S3MLJ04-M1 · Audience, offer, and the evidence for both — Measurement S3MLJ04-M2 · Channel choice and what the channel cannot do — Measurement S3MLJ04-M3 · Message, proof, and a measure of response — Measurement S3MLJ04-M4 · Ethics of persuasion and claims that must not be made — Measurement S3MLJ04-M5 · A campaign or content decision with a budget line — Measurement S3MLJ04-M6 · A recommendation a client could act on — Measurement	30 · 300 h
S3WL405	Campaign file Campaign file (S3WL405) is a 30-credit course on MSc Arabic Digital Marketing, with 300 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Campaign file as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. S3WL405-M1 · Audience, offer, and the evidence for both — Campaign file S3WL405-M2 · Channel choice and what the channel cannot do — Campaign file S3WL405-M3 · Message, proof, and a measure of response — Campaign file S3WL405-M4 · Ethics of persuasion and claims that must not be made — Campaign file S3WL405-M5 · A campaign or content decision with a budget line — Campaign file S3WL405-M6 · A recommendation a client could act on — Campaign file	30 · 300 h
S46KQ06	Capstone: marketing file Capstone: marketing file (S46KQ06) is a 30-credit course on MSc Arabic Digital Marketing, with 300 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Capstone: marketing file as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. S46KQ06-M1 · Audience, offer, and the evidence for both — Capstone: marketing file S46KQ06-M2 · Channel choice and what the channel cannot do — Capstone: marketing file S46KQ06-M3 · Message, proof, and a measure of response — Capstone: marketing file S46KQ06-M4 · Ethics of persuasion and claims that must not be made — Capstone: marketing file S46KQ06-M5 · A campaign or content decision with a budget line — Capstone: marketing file S46KQ06-M6 · A recommendation a client could act on — Capstone: marketing file	30 · 300 h

Code

Course

Credits · hours

S3MLJ04

Measurement

Measurement (S3MLJ04) is a 30-credit course on MSc Arabic Digital Marketing, with 300 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Measurement as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

S3MLJ04-M1 · Audience, offer, and the evidence for both — Measurement
S3MLJ04-M2 · Channel choice and what the channel cannot do — Measurement
S3MLJ04-M3 · Message, proof, and a measure of response — Measurement
S3MLJ04-M4 · Ethics of persuasion and claims that must not be made — Measurement
S3MLJ04-M5 · A campaign or content decision with a budget line — Measurement
S3MLJ04-M6 · A recommendation a client could act on — Measurement

30 · 300 h

S3WL405

Campaign file

Campaign file (S3WL405) is a 30-credit course on MSc Arabic Digital Marketing, with 300 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Campaign file as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

S3WL405-M1 · Audience, offer, and the evidence for both — Campaign file
S3WL405-M2 · Channel choice and what the channel cannot do — Campaign file
S3WL405-M3 · Message, proof, and a measure of response — Campaign file
S3WL405-M4 · Ethics of persuasion and claims that must not be made — Campaign file
S3WL405-M5 · A campaign or content decision with a budget line — Campaign file
S3WL405-M6 · A recommendation a client could act on — Campaign file

30 · 300 h

S46KQ06

Capstone: marketing file

Capstone: marketing file (S46KQ06) is a 30-credit course on MSc Arabic Digital Marketing, with 300 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Capstone: marketing file as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

S46KQ06-M1 · Audience, offer, and the evidence for both — Capstone: marketing file
S46KQ06-M2 · Channel choice and what the channel cannot do — Capstone: marketing file
S46KQ06-M3 · Message, proof, and a measure of response — Capstone: marketing file
S46KQ06-M4 · Ethics of persuasion and claims that must not be made — Capstone: marketing file
S46KQ06-M5 · A campaign or content decision with a budget line — Capstone: marketing file
S46KQ06-M6 · A recommendation a client could act on — Capstone: marketing file

30 · 300 h

Career Paths

Digital marketing executive
Campaign manager
Content lead
Performance analyst
Brand coordinator

Programme Highlights

180 credits · 1,800 notional hours · 6 courses
Course hours add up to the programme total
ماجستير التسويق الرقمي
The award is fully online. There is no campus to attend.

Assessment

Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.

Admission requirements

Academic entry

A bachelor's degree from a recognised institution, or equivalent professional standing considered by admissions

Documents

A statement of about 500 words on why this award fits your work
Two references, academic or professional
A CV

Programme questions

How long is the MSc Arabic Digital Marketing?

The published duration is 4 Semesters (2 Years). Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.

Can I study this from my country?

You may study this award fully online from your country, or — where published — on campus at IUC. Online study does not require a student visa. Campus study may.

What does it cost?

Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.

What are the entry requirements?

Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.

How is the programme assessed?

Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.

Will this award be recognised where I live?

Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Imperial University in Cairo publishes verification pages for certificates. We do not claim automatic equivalence in every country.

How do I apply?

Start an application on this website. Progress is saved from the first step. Admissions: admissions@iucairo.co.uk.

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