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Online & New Capital Campus
Marketing & Communications blends creativity with analytical rigour. You will develop brand strategies, plan integrated campaigns, and measure performance across digital channels. Campus agency projects pair student teams with local businesses; Adobe and analytics tool workshops build practical skills. Modules cover consumer psychology, public relations, content strategy, and marketing law. BA (Hons) Marketing & Communications is taught as one award, not a list of unrelated modules. The published length is 3 years full-time, and the credit total is 360. Students move from Principles of Modern Marketing through Principles of Modern Marketing; Consumer Behaviour & Psychology; Media & Communications Landscape; Design Thinking & Creative Strategy; Marketing Environment & Economics; Digital Marketing & Social Media Foundations, and finish on Marketing Agency Capstone & Dissertation. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Develop integrated marketing plans with clear KPIs Create compelling content for web, social, and print channels Analyse campaign performance using analytics platforms Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
The IUC Creative Studio offers podcast booths, video editing suites, and campaign critique sessions.
Faculty spotlight
Dr. Laura Finch leads Digital Marketing; Professor Marco Silva researches cross-cultural brand narratives.
Study online
Online tuition is completely free. Study from anywhere in Egypt, the Arab region, and worldwide with full digital flexibility.
| Code | Course | Credits · hours |
|---|---|---|
| MKT101 | Principles of Modern Marketing Principles of Modern Marketing (MKT101) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Principles of Modern Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| MKT102 | Consumer Behaviour & Psychology Consumer Behaviour & Psychology (MKT102) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can read a finding and say what it shows about behaviour, and what it does not, using Consumer Behaviour & Psychology as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses one empirical paper, one methods critique, and an ethics note. Seminar time is for the decision, not for reading the materials aloud. Assessment is a critical review that a non-specialist manager could follow. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. This course does not confer a psychology, counselling, or clinical licence.
| 20 · 200 h |
| MKT103 | Media & Communications Landscape Media & Communications Landscape (MKT103) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Media & Communications Landscape as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| MKT104 | Design Thinking & Creative Strategy Design Thinking & Creative Strategy (MKT104) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Design Thinking & Creative Strategy as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| MKT105 | Marketing Environment & Economics Marketing Environment & Economics (MKT105) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can draw the system, name the constraint that binds it, and compare two responses, using Marketing Environment & Economics as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a system description, an indicator note, and a project option paper. Seminar time is for the decision, not for reading the materials aloud. Assessment is a recommendation for one decision, with the evidence and the downside. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. This course does not confer a professional engineering licence.
| 20 · 200 h |
| MKT106 | Digital Marketing & Social Media Foundations Digital Marketing & Social Media Foundations (MKT106) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Digital Marketing & Social Media Foundations as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| Code | Course | Credits · hours |
|---|---|---|
| MKT201 | Strategic Brand Management Strategic Brand Management (MKT201) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Strategic Brand Management as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| MKT202 | Digital Marketing, SEO & Content Strategy Digital Marketing, SEO & Content Strategy (MKT202) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Digital Marketing, SEO & Content Strategy as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| MKT203 | Public Relations & Corporate Communications Public Relations & Corporate Communications (MKT203) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Public Relations & Corporate Communications as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| MKT204 | Marketing Research & Consumer Insights Marketing Research & Consumer Insights (MKT204) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Marketing Research & Consumer Insights as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| MKT205 | Marketing Analytics & Performance Metrics Marketing Analytics & Performance Metrics (MKT205) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can define a measurable question, fit a method that can be checked, and report where it fails, using Marketing Analytics & Performance Metrics as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a dataset description, a methods note, and one published evaluation. Seminar time is for the decision, not for reading the materials aloud. Assessment is a project note with the question, the method, the result, and the limitation. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| MKT206 | Omnichannel Retailing & Customer Experience Omnichannel Retailing & Customer Experience (MKT206) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Omnichannel Retailing & Customer Experience as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| Code | Course | Credits · hours |
|---|---|---|
| MKT301 | Integrated Marketing Campaigns Integrated Marketing Campaigns (MKT301) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Integrated Marketing Campaigns as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| MKT302 | Global Marketing Strategy Global Marketing Strategy (MKT302) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Global Marketing Strategy as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| MKT303 | Sustainable & Ethical Marketing Sustainable & Ethical Marketing (MKT303) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can draw the system, name the constraint that binds it, and compare two responses, using Sustainable & Ethical Marketing as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a system description, an indicator note, and a project option paper. Seminar time is for the decision, not for reading the materials aloud. Assessment is a recommendation for one decision, with the evidence and the downside. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. This course does not confer a professional engineering licence.
| 20 · 200 h |
| MKT304 | Crisis Communications & Media Management Crisis Communications & Media Management (MKT304) is a 20-credit course on BA (Hons) Marketing & Communications, with 200 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Crisis Communications & Media Management as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 20 · 200 h |
| MKT305 | Marketing Agency Capstone & Dissertation Marketing Agency Capstone & Dissertation (MKT305) is a 40-credit course on BA (Hons) Marketing & Communications, with 400 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Marketing Agency Capstone & Dissertation as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 40 · 400 h |
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 3 years full-time. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
You may study this award fully online from your country, or — where published — on campus at IUC. Online study does not require a student visa. Campus study may.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Imperial University in Cairo publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@iucairo.co.uk.
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