BSc

Dual Award · Conferred with الجامعة الأمريكية في بيروت

BSc Business Administration & Digital Leadership (Dual Award)

Dual Bachelor of Science (2 Diplomas) — Conferred jointly with Imperial University in Cairo (IUC) & American University of Beirut (AUB Network)

Joint Awarding Institution2 Diplomas

الجامعة الأمريكية في بيروت (لبنان)

Credit Allocation65% ALU / 35% AUB

Online & New Capital Campus

36 months120 creditsArabic / English

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BSc Business Administration & Digital Leadership (Dual Award)

Overview

An undergraduate degree cultivating future business executives, digital strategists, and enterprise managers across the Arab world. Students earn 2 independent accredited diplomas with a 65% / 35% international credit split. BSc Business Administration & Digital Leadership (Dual Award) is taught as one award, not a list of unrelated modules. The published length is 36 months, and the credit total is 120. Students move from Strategy for a real organisation through Strategy for a real organisation; Money and operations; People and change; Capstone brief; Strategy for a real organisation (BSC-D202), and finish on Strategy for a real organisation (BSC-D202). Each course has a question, a method, and a submission. In this field, students diagnose one organisation and carry a decision through to a recommendation. Reading is a case, a short financial extract, and a stakeholder note. The artefact a marker expects is a consulting brief a manager could use. The award is built so that a graduate can do the following in practice: Two official Bachelor degree certificates conferred upon graduation Bilingual Arabic and English case studies on major Arab corporate transformations Direct progression pathway to Executive Dual Master's degrees Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.

How you can study

Digital only

Study online

100% tuition-free online

Online tuition is completely free. Study from anywhere in Egypt, the Arab region, and worldwide with full digital flexibility.

✦ Tuition: £0 / $0
✦ Examinations are free. There is no exam fee.
✦ Learn from anywhere · Live online seminars

Apply online →

What You Will Learn

Two official Bachelor degree certificates conferred upon graduation
Bilingual Arabic and English case studies on major Arab corporate transformations
Direct progression pathway to Executive Dual Master's degrees
Accessible pay-per-exam model with zero student debt

Curriculum

Stage 1 — Core Host Modules (60 Credits)

Code	Course	Credits · hours
BSC-D101	Strategy for a real organisation Strategy for a real organisation (BSC-D101) is a 20-credit course on BSc Business Administration & Digital Leadership (Dual Award), with 200 notional learning hours. By the end, students can diagnose one organisation and carry a decision through to a recommendation, using Strategy for a real organisation as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a case, a short financial extract, and a stakeholder note. Seminar time is for the decision, not for reading the materials aloud. Assessment is a consulting brief a manager could use. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. BSC-D101-M1 · Position, rivals, and the choice in front of the organisation — Strategy for a real organisation BSC-D101-M2 · A financial result and the operational cause — Strategy for a real organisation BSC-D101-M3 · The decision, the team, resistance, and the plan — Strategy for a real organisation BSC-D101-M4 · Stakeholders and what they can block — Strategy for a real organisation BSC-D101-M5 · Ethics and the limit of the recommendation — Strategy for a real organisation BSC-D101-M6 · A consulting brief: problem, evidence, recommendation, defence — Strategy for a real organisation	20 · 200 h
BSC-D102	Money and operations Money and operations (BSC-D102) is a 20-credit course on BSc Business Administration & Digital Leadership (Dual Award), with 200 notional learning hours. By the end, students can find where time or cost is lost and recommend one operational change, using Money and operations as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a process map, a capacity note, and a disruption case. Seminar time is for the decision, not for reading the materials aloud. Assessment is a recommendation for one lane, site, or service with the cost and the risk. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. BSC-D102-M1 · Order, nodes, delay, and a flow map — Money and operations BSC-D102-M2 · Demand, capacity, stock, and stock-out — Money and operations BSC-D102-M3 · A break in the chain and the response — Money and operations BSC-D102-M4 · Cost, time, and who pays for the buffer — Money and operations BSC-D102-M5 · One lane, site, or corridor — Money and operations BSC-D102-M6 · A change recommendation with cost and risk — Money and operations	20 · 200 h
BSC-D103	People and change People and change (BSC-D103) is a 20-credit course on BSc Business Administration & Digital Leadership (Dual Award), with 200 notional learning hours. By the end, students can diagnose one organisation and carry a decision through to a recommendation, using People and change as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a case, a short financial extract, and a stakeholder note. Seminar time is for the decision, not for reading the materials aloud. Assessment is a consulting brief a manager could use. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. BSC-D103-M1 · Position, rivals, and the choice in front of the organisation — People and change BSC-D103-M2 · A financial result and the operational cause — People and change BSC-D103-M3 · The decision, the team, resistance, and the plan — People and change BSC-D103-M4 · Stakeholders and what they can block — People and change BSC-D103-M5 · Ethics and the limit of the recommendation — People and change BSC-D103-M6 · A consulting brief: problem, evidence, recommendation, defence — People and change	20 · 200 h

Code

Course

Credits · hours

BSC-D101

Strategy for a real organisation

Strategy for a real organisation (BSC-D101) is a 20-credit course on BSc Business Administration & Digital Leadership (Dual Award), with 200 notional learning hours. By the end, students can diagnose one organisation and carry a decision through to a recommendation, using Strategy for a real organisation as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a case, a short financial extract, and a stakeholder note. Seminar time is for the decision, not for reading the materials aloud. Assessment is a consulting brief a manager could use. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

BSC-D101-M1 · Position, rivals, and the choice in front of the organisation — Strategy for a real organisation
BSC-D101-M2 · A financial result and the operational cause — Strategy for a real organisation
BSC-D101-M3 · The decision, the team, resistance, and the plan — Strategy for a real organisation
BSC-D101-M4 · Stakeholders and what they can block — Strategy for a real organisation
BSC-D101-M5 · Ethics and the limit of the recommendation — Strategy for a real organisation
BSC-D101-M6 · A consulting brief: problem, evidence, recommendation, defence — Strategy for a real organisation

20 · 200 h

BSC-D102

Money and operations

Money and operations (BSC-D102) is a 20-credit course on BSc Business Administration & Digital Leadership (Dual Award), with 200 notional learning hours. By the end, students can find where time or cost is lost and recommend one operational change, using Money and operations as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a process map, a capacity note, and a disruption case. Seminar time is for the decision, not for reading the materials aloud. Assessment is a recommendation for one lane, site, or service with the cost and the risk. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

BSC-D102-M1 · Order, nodes, delay, and a flow map — Money and operations
BSC-D102-M2 · Demand, capacity, stock, and stock-out — Money and operations
BSC-D102-M3 · A break in the chain and the response — Money and operations
BSC-D102-M4 · Cost, time, and who pays for the buffer — Money and operations
BSC-D102-M5 · One lane, site, or corridor — Money and operations
BSC-D102-M6 · A change recommendation with cost and risk — Money and operations

20 · 200 h

BSC-D103

People and change

People and change (BSC-D103) is a 20-credit course on BSc Business Administration & Digital Leadership (Dual Award), with 200 notional learning hours. By the end, students can diagnose one organisation and carry a decision through to a recommendation, using People and change as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a case, a short financial extract, and a stakeholder note. Seminar time is for the decision, not for reading the materials aloud. Assessment is a consulting brief a manager could use. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

BSC-D103-M1 · Position, rivals, and the choice in front of the organisation — People and change
BSC-D103-M2 · A financial result and the operational cause — People and change
BSC-D103-M3 · The decision, the team, resistance, and the plan — People and change
BSC-D103-M4 · Stakeholders and what they can block — People and change
BSC-D103-M5 · Ethics and the limit of the recommendation — People and change
BSC-D103-M6 · A consulting brief: problem, evidence, recommendation, defence — People and change

20 · 200 h

Stage 2 — Partner Moderated Advanced Specialisation (60 Credits)

Code	Course	Credits · hours
BSC-D201	Capstone brief Capstone brief (BSC-D201) is a 30-credit course on BSc Business Administration & Digital Leadership (Dual Award), with 300 notional learning hours. By the end, students can diagnose one organisation and carry a decision through to a recommendation, using Capstone brief as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a case, a short financial extract, and a stakeholder note. Seminar time is for the decision, not for reading the materials aloud. Assessment is a consulting brief a manager could use. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. BSC-D201-M1 · Position, rivals, and the choice in front of the organisation — Capstone brief BSC-D201-M2 · A financial result and the operational cause — Capstone brief BSC-D201-M3 · The decision, the team, resistance, and the plan — Capstone brief BSC-D201-M4 · Stakeholders and what they can block — Capstone brief BSC-D201-M5 · Ethics and the limit of the recommendation — Capstone brief BSC-D201-M6 · A consulting brief: problem, evidence, recommendation, defence — Capstone brief	30 · 300 h
BSC-D202	Strategy for a real organisation (BSC-D202) Strategy for a real organisation (BSC-D202) (BSC-D202) is a 30-credit course on BSc Business Administration & Digital Leadership (Dual Award), with 300 notional learning hours. By the end, students can diagnose one organisation and carry a decision through to a recommendation, using Strategy for a real organisation (BSC-D202) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a case, a short financial extract, and a stakeholder note. Seminar time is for the decision, not for reading the materials aloud. Assessment is a consulting brief a manager could use. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone. BSC-D202-M1 · Position, rivals, and the choice in front of the organisation — Strategy for a real organisation (BSC-D202) BSC-D202-M2 · A financial result and the operational cause — Strategy for a real organisation (BSC-D202) BSC-D202-M3 · The decision, the team, resistance, and the plan — Strategy for a real organisation (BSC-D202) BSC-D202-M4 · Stakeholders and what they can block — Strategy for a real organisation (BSC-D202) BSC-D202-M5 · Ethics and the limit of the recommendation — Strategy for a real organisation (BSC-D202) BSC-D202-M6 · A consulting brief: problem, evidence, recommendation, defence — Strategy for a real organisation (BSC-D202)	30 · 300 h

Code

Course

Credits · hours

BSC-D201

Capstone brief

Capstone brief (BSC-D201) is a 30-credit course on BSc Business Administration & Digital Leadership (Dual Award), with 300 notional learning hours. By the end, students can diagnose one organisation and carry a decision through to a recommendation, using Capstone brief as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a case, a short financial extract, and a stakeholder note. Seminar time is for the decision, not for reading the materials aloud. Assessment is a consulting brief a manager could use. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

BSC-D201-M1 · Position, rivals, and the choice in front of the organisation — Capstone brief
BSC-D201-M2 · A financial result and the operational cause — Capstone brief
BSC-D201-M3 · The decision, the team, resistance, and the plan — Capstone brief
BSC-D201-M4 · Stakeholders and what they can block — Capstone brief
BSC-D201-M5 · Ethics and the limit of the recommendation — Capstone brief
BSC-D201-M6 · A consulting brief: problem, evidence, recommendation, defence — Capstone brief

30 · 300 h

BSC-D202

Strategy for a real organisation (BSC-D202)

Strategy for a real organisation (BSC-D202) (BSC-D202) is a 30-credit course on BSc Business Administration & Digital Leadership (Dual Award), with 300 notional learning hours. By the end, students can diagnose one organisation and carry a decision through to a recommendation, using Strategy for a real organisation (BSC-D202) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a case, a short financial extract, and a stakeholder note. Seminar time is for the decision, not for reading the materials aloud. Assessment is a consulting brief a manager could use. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.

BSC-D202-M1 · Position, rivals, and the choice in front of the organisation — Strategy for a real organisation (BSC-D202)
BSC-D202-M2 · A financial result and the operational cause — Strategy for a real organisation (BSC-D202)
BSC-D202-M3 · The decision, the team, resistance, and the plan — Strategy for a real organisation (BSC-D202)
BSC-D202-M4 · Stakeholders and what they can block — Strategy for a real organisation (BSC-D202)
BSC-D202-M5 · Ethics and the limit of the recommendation — Strategy for a real organisation (BSC-D202)
BSC-D202-M6 · A consulting brief: problem, evidence, recommendation, defence — Strategy for a real organisation (BSC-D202)

30 · 300 h

Career Paths

Operations & Strategy Specialist
Business Transformation Associate
Regional Marketing Lead
Corporate Accounts Executive

Programme Highlights

2 Accredited Diplomas
65% / 35% International Credit Split
Awarded by: Imperial University in Cairo (IUC) & American University of Beirut (AUB Network)
Delivery: 100% Online

Assessment

Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.

Admission requirements

Academic entry

Bachelor's degree from an accredited institution (minimum 2:2 or GPA 2.5/4.0)

English language

English proficiency: IELTS 5.5, TOEFL 46, or equivalent (waived for prior English-medium study)

Documents

Statement of Purpose (500 words minimum) outlining your goals and fit for the programme
Two academic or professional references with contact details
CV or résumé documenting relevant education and professional experience

Programme questions

How long is the BSc Business Administration & Digital Leadership (Dual Award)?

The published duration is 36 months. Teaching language: Arabic / English. Actual time-to-complete depends on mode and any recognised prior learning.

Can I study this from my country?

You may study this award fully online from your country, or — where published — on campus at IUC. Online study does not require a student visa. Campus study may.

What does it cost?

Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.

What are the entry requirements?

Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.

How is the programme assessed?

Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.

Will this award be recognised where I live?

Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Imperial University in Cairo publishes verification pages for certificates. We do not claim automatic equivalence in every country.

How do I apply?

Start an application on this website. Progress is saved from the first step. Admissions: admissions@iucairo.co.uk.

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