LoadingLoadingLoadingLoadingDual Master of Arts (2 Diplomas) — Conferred jointly with Imperial University in Cairo (IUC) & Cairo University (Faculty of Mass Communication)
جامعة القاهرة (مصر)
Online & New Capital Campus
Master of Arts covering digital journalism, content strategy, brand storytelling, and public relations leadership with Cairo University Faculty of Mass Communication. Students earn 2 independent accredited diplomas with a 60% / 40% international credit split. MA Digital Media & Strategic Communication (Cairo University Dual Award) is taught as one award, not a list of unrelated modules. The published length is 4 Semesters (2 Years), and the credit total is 36. Students move from Methods in MA Digital Media & Strategic Communication through Methods in MA Digital Media & Strategic Communication; Cases in MA Digital Media & Strategic Communication; Practice in MA Digital Media & Strategic Communication; Project in MA Digital Media & Strategic Communication; Methods in MA Digital Media & Strategic Communication (MAX-605); Cases in MA Digital Media & Strategic Communication (MAX-606), and finish on Cases in MA Digital Media & Strategic Communication (MAX-606). Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Dual Master of Arts diplomas from IUC and Cairo University Faculty of Mass Communication Modern digital newsroom workflows and AI-assisted content production Crisis communications and strategic PR management for Arab institutions Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
Study online
Online tuition is completely free. Study from anywhere in Egypt, the Arab region, and worldwide with full digital flexibility.
| Code | Course | Credits · hours |
|---|---|---|
| MAX-601 | Methods in MA Digital Media & Strategic Communication Methods in MA Digital Media & Strategic Communication (MAX-601) is a 6-credit course on MA Digital Media & Strategic Communication (Cairo University Dual Award), with 60 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Methods in MA Digital Media & Strategic Communication as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 6 · 60 h |
| MAX-602 | Cases in MA Digital Media & Strategic Communication Cases in MA Digital Media & Strategic Communication (MAX-602) is a 6-credit course on MA Digital Media & Strategic Communication (Cairo University Dual Award), with 60 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Cases in MA Digital Media & Strategic Communication as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 6 · 60 h |
| MAX-603 | Practice in MA Digital Media & Strategic Communication Practice in MA Digital Media & Strategic Communication (MAX-603) is a 6-credit course on MA Digital Media & Strategic Communication (Cairo University Dual Award), with 60 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Practice in MA Digital Media & Strategic Communication as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 6 · 60 h |
| Code | Course | Credits · hours |
|---|---|---|
| MAX-604 | Project in MA Digital Media & Strategic Communication Project in MA Digital Media & Strategic Communication (MAX-604) is a 6-credit course on MA Digital Media & Strategic Communication (Cairo University Dual Award), with 60 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Project in MA Digital Media & Strategic Communication as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 6 · 60 h |
| MAX-605 | Methods in MA Digital Media & Strategic Communication (MAX-605) Methods in MA Digital Media & Strategic Communication (MAX-605) (MAX-605) is a 6-credit course on MA Digital Media & Strategic Communication (Cairo University Dual Award), with 60 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Methods in MA Digital Media & Strategic Communication (MAX-605) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 6 · 60 h |
| Code | Course | Credits · hours |
|---|---|---|
| MAX-606 | Cases in MA Digital Media & Strategic Communication (MAX-606) Cases in MA Digital Media & Strategic Communication (MAX-606) (MAX-606) is a 6-credit course on MA Digital Media & Strategic Communication (Cairo University Dual Award), with 60 notional learning hours. By the end, students can justify a marketing decision with evidence rather than a slogan, using Cases in MA Digital Media & Strategic Communication (MAX-606) as the working context rather than a generic management example. The course is taught in three movements. First, students establish the terms and the decision the course is about. Second, they apply the method to a case, dataset, text, or design and compare it with a weaker alternative. Third, they revise the work after feedback and state what the conclusion cannot support. Preparation uses a brief, a channel note, and a measurement plan. Seminar time is for the decision, not for reading the materials aloud. Assessment is a campaign or content recommendation with audience, channel, and measure. A pass requires a clear method, evidence a marker can check, and an explicit limit. Credit is not awarded for summary alone.
| 6 · 60 h |
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 4 Semesters (2 Years). Teaching language: Arabic / English. Actual time-to-complete depends on mode and any recognised prior learning.
You may study this award fully online from your country, or — where published — on campus at IUC. Online study does not require a student visa. Campus study may.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Imperial University in Cairo publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@iucairo.co.uk.
Recognised & Accredited
